China down five thousand years of cultural accumulation of too many the essence of Buddhism and Taoism were held, Han and Tang civilization, classics, and the knowledge derived from various categories, has been spectacular. But these did not seem to arouse our interest, while our traditional culture is increasingly indifferent, they just like treasures like to be Chinese and foreigners to explore, to play and great success. , And let people pay willingly, not knowing that we purchased was originally favored by the traditional cultural heritage of ancestors.
100 years ago, the Japanese original letter of blessing from the Chinese classics, “The Book of Changes” “to Zai Kun-yuan, 10,000 items of Health,” select the phrase “Capital Health” word as the name of the founder of the pharmacy. From this came from the “Book of Changes” The names of the start, the lucky family of the original letter and create a world-class beauty cosmetics group – Shiseido.
In 2005, KFC, Pizza Hut parent Yum Brands Group launched the first Chinese fast food brand “Sunrise” and its name in allusion to Su Shi’s essay “the former Red Cliff” Conclusion: “customer happiness to laugh, wash light more discretion , both to make nuclear delicacies, cups and plates messy. phase Zhenjie almost a boat, I do not know both the East white. “hit” Dongpo “This Road dishes of great writer, for another way to continue to influence Chinese people’s” appetite. ” Exposure to the “Sunrise” shop, dine while also appreciate the copy version of Su Shi’s handwriting on the wall “before the Red Cliff”, after all, a pleasurable activity.
Shiseido worth mentioning the birth of the 19th century, four years ago, both published in the Oriental White, it is all the Chinese classics from the numerous and found in most of the elements of tension, do that brand magnet stone, attracted close to the hearts of consumers and wallet.
Today, Colgate toothpaste, the concept began to enjoy playing herbs, Procter & Gamble’s Rejoice for the Chinese side is also the fingertips, “Compendium of Materia Medica” seems like an antique public readers, not just the Romans it, these “other” for the Chinese cultural industries Of course there are some updates odd view.
Red Dragonfly domestic shoe brands have long been a great insight into the market appeal of traditional culture, the new release “Red China” as the product of the basic colors, making it a part of the brand elements to form a red dragonfly “patent.”
“Red China” not only represents the jubilant celebration, after generations, precipitation, deepening and discard the traditional essence of the gradual evolution of the background of Chinese culture, Chinese culture, red on the way to Yanhuang relying on the number of generations through subtle, deeply embedded in the soul of the Chinese people, a well-deserved national colors. “Eastern is fashion”, the Oriental element is winning in the domestic market red dragonfly “magic weapon”, to international road, will have to rely on the basis of the original oriental.
However, such use of traditional Chinese culture to the development of local enterprise, after all, very few, the majority of enterprises still prefer foreign culture that a brand registered in foreign countries can be, but the connotation it? No. Therefore bound to these brands will not last long. Earlier in the 90’s and even early in this century, many leather companies registered abroad will be a brand for Sports “false foreign devils.” However, information-rich resources of modern consumer is no longer easy to fooled. 3.15 this year, Fenghuang Wang reported Taobao Jingxian two different security methods, “Italian Vuitton Paul” leather shoulder bag. First sound, “Italy”, “Paul Luowei Deng,” you must have thought he was foreign goods. But what is puzzling is that businesses in order to prove that they sell genuine goods, have put forward a “counter” the word, but ridiculous is this package actually appeared on the network of two security signs, a symbol of Italy Paul Luo Weideng produced, there is a 315 security of, and each says the other is false. This transfiguration effect, cheating the consumers, the results also can imagine